The Next Frontier in Carbon Credits: Consumers
This report focuses on an important group of climate stakeholders: consumers. Published by Boston Consulting Group in March 2023, it is insightful reading for businesses looking to understand their clients' perceptions of carbon credits. This survey, based on 1,320 consumers, found that greater transparency is needed for consumers to engage with carbon credits. It found a willingness among consumers to learn more about carbon credits and to switch brands if one offered offsets and the existing one did not.