Grow the market for the world’s most sustainable fuels

Low-carbon fuels have huge potential for increasing fuel efficiency, reducing costs and cutting emissions. And the time for creating a global market for these fuels has never been better.

below50, brought to you by the World Business Council for Sustainable Development (WBCSD), aims to create demand for low-carbon fuels and scale up their deployment by increasing the number of companies choosing sustainable alternative fuels. This will create cross-sectoral opportunities along supply chains, while addressing legislative and financial barriers to bring these fuels into the mainstream.

below50 brings together companies and organizations who commit to growing the global market for the world’s most sustainable fuels – that is fuels producing at least 50% less CO² emissions than conventional fossil fuels.

How Companies can engage in this initiative

• Companies that produce, use and/or invest in fuels that are at least 50% less carbon intensive than conventional fossil fuels can sign up to the approval process for joining below50.
• In order to be approved, companies must demonstrate an existing commitment to sustainable fuels with evidence of steps taken to meet the commitment.
• Companies must publicly commit to the campaign, show evidence that supports their claim, and disclose their progress towards achieving this goal on a yearly basis.
• Answer the online self assessment based on your sector, and provide evidence of your commitment to sustainable fuels.

Whether you operate on the demand side, the supply side or are a technology enabler, you have a different role to play in growing the market, and therefore a different sectoral commitment to below50.