Concrete is the second most consumed substance on the planet after water. On average, every human being consumes three tons of it per year and production is growing quickly.  Concrete is in the buildings we live in, the pavements we walk on and the roads we drive along.
Concrete is made with cement and cement manufacturing is a highly energy-intensive activity because of the extreme heat required to produce it. It is no surprise, then, that the cement industry is responsible for about 5% of anthropogenic global CO2 emissions; innovative solutions are urgently needed.
CEMEX, a Mexico-based global supplier of cement, has proactively integrated green values in its wider business strategy and has consistently invested in alternative fuels and renewable energy to become a pioneering example of business sustainability for the global building industry. 
Thanks to the group’s support, for example, the largest [at the time of financing] wind power project in Latin America will start operating in 2016. Ventika—the name of the 84-turbine development in Mexico’s northeast, not too far from the US border—will comprise two wind farms, each with a capacity of 126MW.  Part of the energy produced will power CEMEX’s operations, together with a wind farm in Oaxaca that already supplies 25% of the energy consumed by CEMEX Mexico  and a recently inaugurated solar power plant in the Dominican Republic.
By pumping a joint investment of approximately US$650 million in the Ventika wind project, the company has played a definitive role in the building industry’s transition towards a low-carbon economy, while also giving Mexico a considerable push towards achieving its 35% renewable generation target by 2025.