Grupo Bimbo, the world’s largest baking company, is getting behind wind power in Mexico. The company has signed a power purchase agreement (PPA) that binds it to sourcing wind-generated energy from the newly opened Piedra Larga wind farm for 18 years. And not just a small percentage of it—enough clean energy, in fact, to cover the near totality of the baking giant’s Mexican operations.
Grupo Bimbo’s 18-year power purchase agreement with the Piedra Larga wind farm in Oaxaca powers almost all the company’s Mexican operations.
Opened in Mexico’s windy region of Oaxaca in 2012, Piedra Larga is one of the largest wind installations in the food industry. Benefiting from a US$200 million investment, the farm’s 45 turbines can produce 90MW and avoid 180,000 tons of CO2 per year—equivalent to the absorption capacity of approximately five million trees. 
It was no surprise that Grupo Bimbo’s CEO Daniel Servitje welcomed this major development by enthusiastically announcing that the Mexican-owned company had now become “the biggest food manufacturer to have moved towards renewable energy at a global level”. 
Grupo Bimbo has now become “the biggest food manufacturer to have moved towards renewable energy at a global level.” - Daniel Servitje, CEO, Grupo Bimbo
Grupo Bimbo’s commitment to Piedra Larga is only a small part of the company’s wider push to improve internal energy efficiency and reduce its carbon footprint. For example, the company is planning to include solar domes—smart skylights that capture daylight and simultaneously control artificial lighting—in its future facilities, so that it can take full advantage of natural daylight and consistently reduce power consumption. 
Mexico’s clean energy resources are plentiful and the country has the fastest-growing wind power industry  in the world. Grupo Bimbo’s smart investment in locally available renewables like the sun and wind is a bold, strategic step which can hopefully inspire other companies across the region. With We Mean Business research showing that companies in Latin America can make returns averaging 13% on renewable energy investments, there is potentially a lot to gain.