The 4 A's of Climate Leadership

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Leading businesses respond to the climate crisis with Ambition. They deliver on that ambition with Action. They speak up to secure wider change through Advocacy. And they drive progress by demonstrating Accountability. These are The 4 A’s of Climate Leadership.

Ambition

Climate ambition is a commitment and plan to shape the future. It’s a positive vision for a net zero world, for people, business, economy and environment. Ambition guides strategy, empowers employees, and informs stakeholders.

Action

Climate action means delivering on bold ambition. This is a process of innovation and transformation. Done right, climate action unlocks opportunities for business success in the net zero economy and protects against risks.

Advocacy

Advocacy is essential to bring about science-based climate and nature policy that unlocks investment and delivers action at scale. Corporate climate leaders use their powerful voices, activities and associations to call for strong policy ambition.

Accountability

The climate and nature emergencies demand results. Clear and consistent disclosure of plans, progress, risks and opportunities builds trust among stakeholders, directs capital, and informs strategy. It shows resilience and readiness for the net zero world.