CATALYZING CLIMATE ACTION; A CONVERSATION WITH CCTV’S PHILIP YIN AND EDWARD CAMERON, MANAGING DIRECTOR AT BSR ON EARTH DAY
We Mean BusinessFollowing the launch of BSR’s new report outlining strategies for business to take ambitious action on climate change, BSR’s climate expert, Edward Cameron, spoke on China Central Television’s (CCTV) “Global Business” program about the risks and opportunities climate change presents for business.
“This is not about looking for a silver bullet,” Cameron told anchor Phillip TK Yin. “It’s about thinking through a broad menu of options that we have, and if we begin to draw down from that menu of options, we will actually find that we can get to serious climate ambition in a way that is pragmatic, in a way that is practical and manageable, but also cost-efficient.”